Keep bleached, light blonde and gray hair free of unwanted warmth with White Meches Yell-Off Shampoo, BBCOS's post-lightening cleanser formulated specifically to neutralize yellow and orange reflections. Infused with the violet dye Acid Violet 43, it deposits just enough cool pigment with every wash to keep lightened hair looking fresh and bright.
Beyond color correction, the moisturizing formula gently cleanses without stripping the hair, leaving it soft and ready for conditioning treatments. It's the essential first step in any post-bleach maintenance routine, especially for clients who color-treat their hair regularly.
Apply to wet hair, massage thoroughly and rinse. Repeat if necessary, then follow with White Meches Yell-Off Hair Mask for maximum tone correction and softness.
