INNOVATIONEVO is BBCOS's permanent, low-ammonia oxidative hair color built on a "3 Actions" formula that colors, nourishes and hydrates hair in one step, with full white-hair coverage. Linseed and argan oil actives penetrate the hair during processing for healthier, more vibrant, longer-lasting color.
This is the Beige (/7) family — a soft, neutralized blend of ash and gold, giving a muted, natural-looking blonde with no harsh warmth or coolness.
How to use: Mix INNOVATIONEVO Hair Color Cream with INNOVATIONEVO Oxigen Developer at a 1:1.5 ratio (e.g. 100g color + 150g Oxigen) and process 30–35 minutes.
