Innovation Evo Permanent Hair Color – ASH (/1)

INNOVATIONEVO is BBCOS's permanent, low-ammonia oxidative hair color built on a "3 Actions" formula that colors, nourishes and hydrates hair in one step, with full white-hair coverage. Linseed and argan oil actives penetrate the hair during processing for healthier, more vibrant, longer-lasting color.

This is the Ash (/1) family — cool, smoky tones that neutralize warmth and unwanted brassiness, popular for cool brunettes and icy blondes.

How to use: Mix INNOVATIONEVO Hair Color Cream with INNOVATIONEVO Oxigen Developer at a 1:1.5 ratio (e.g. 100g color + 150g Oxigen) and process 30–35 minutes.

Shades in this collection:

• 5/1 – Ash Light Brown
• 6/1 – Ash Dark Blonde
• 7/1 – Ash Blonde
• 8/1 – Ash Light Blonde
• 9/1 – Ash Very Light Blonde
• 10/1 – Ash Extra Light Blonde