Privacy Notice

Introduction

Your privacy is important to Rafex Distribution and its affiliates and subsidiaries ("Rafex", "us", "our"), and we are committed to protecting your personal information. For the purposes of this Privacy Notice (“Notice”), personal information means any information that could be used to directly or indirectly identify a particular individual as defined under applicable data privacy law. This Notice relates to our use of your personal information when you:

Interact with us through social media or adverts and content on third-party websites (collectively “Rafex Beauty Content”);
Use our Websites, microsites, or mobile applications;
Services delivered by via voice-activated devices and/or new technologies such as virtual reality and augmented reality; displaying this Notice (collectively "Rafex Beauty Sites");
Visit our offices, sites, salons, or stores (“Rafex Beauty Locations”);
Purchase products or services directly from us including from the Rafex Beauty Sites and Rafex Beauty Locations; or
Otherwise engage with us, for example, by contacting Customer Services or consumer affairs, attending an education event, tradeshow, or other Rafex Beauty event.

This Notice explains who we are, what information we collect about you, how we use it (including who we share that information with), our use of cookies, and your rights and choices regarding your personal information. Unless otherwise defined in this Notice, capitalized terms used in this Notice have the same meaning as in our Terms of Use.

The relevant Rafex Distribution entity that is responsible for your personal information will be the Rafex Distribution entity that collected your personal information. We may share your personal information within our group, and other Rafex Distribution entities may also use your personal information in accordance with this Notice.

Rafex Beauty is home to luxury global and regional brands. More information about our associated brands can be found here.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided in section here.

Who Is Rafex?

Rafex is a beauty company newly represented in the USA with more than 20 years of experience coming from America Sur comprised of a close-knit family of iconic brands such as Hairssime, Prismax Professionals, The One Pro Therapy, Ceriotti Italy, Akzentz, and ProffiUSA. Rafex is dedicated to empowering individuals to express their authentic selves, both in appearance and in essence. At Rafex, we recognize that true beauty extends beyond the surface. We are committed to upholding our responsibility to inspire positive change, ushering in a new and exciting era for the beauty industry.

What Information Does Rafex Collect About Me?

We may collect your personal information in the following ways:

Information you provide: This includes details you give us when engaging with Rafex, like signing up for an account, newsletters, or events. You may provide contact info, demographics, transaction history, or opinions when interacting with us, purchasing products, joining loyalty programs, or at events.
Automatically collected information: When you visit our sites, we collect data like your IP address, device type, location, and browsing behavior using cookies and similar technology.
Third-party sources: We may receive your information from social media, retailers, distributors, or technology partners with your consent. This may include contact details, browsing data, or product preferences.

How Does Rafex Use My Information?

We will use your personal information for the following purposes:

Provide services: To deliver the products or services requested by you or your employer, manage our relationship, process payments, and handle account management.
Verify identity: For example, we may check your date of birth or email to confirm your eligibility and account status or verify your job title if purchasing on behalf of an employer.
Personalized service: We use your information to tailor recommendations, content, and offers personalized to your interests, ensuring a seamless user experience across our sites.
Analytics: We analyze your data, including location, products requested, and preferences to improve our services and develop marketing strategies.
Marketing communications: If you opt-in, we will send updates about products, events, and promotions. You can opt out anytime.
Tailored advertising: We may use your information for personalized ads based on your interests across various devices and platforms. You can adjust cookie settings to manage ad preferences.
Non-marketing communications: We may contact you with important updates about your account, products, or services you've requested and any necessary non-marketing notifications.
Customer service: To process and respond to your inquiries and provide the best service possible.

On What Basis Can Rafex Use My Information in This Way?

We must comply with data privacy laws before collecting and using your personal information. The legal basis for doing so depends on the type of information and the reasons to collect and use your personal information:

Performance of a contract: We need your information to fulfill a contract such as providing requested products or services or handling employment matters.
Legal obligations: We may collect your information to comply with legal requirements like verifying identity for business clients.
Legitimate interests: We may process your information to improve our products, services, and websites or for marketing as long as it doesn’t override your rights.
Consent: In certain cases, we may rely on your consent, for instance, for sensitive personal data or marketing communications. You can withdraw consent anytime.
Vital interests: We may use your information to protect your or someone else’s vital interests.

Does Rafex Beauty Share My Personal Information with Anyone?

We may have disclosed the categories of personal information listed in the section marked “What Information Does Rafex Beauty Collect About Me?” to the following categories of recipients:

Within the Rafex Beauty Group: We may make your personal information available to other entities within the Rafex Beauty Group including those entities listed on our website to allow us to provide our services to you for the purposes described in this Notice.
With third parties for marketing purposes: Certain promotions and events run by third parties and sponsored by Rafex Beauty may offer you the opportunity to consent to receive marketing communications from Rafex’s business partners such as licensors or promotion co-sponsors.
With our service providers: Rafex Beauty engages third-party service providers to perform functions on Rafex’s behalf. This includes advertising providers, marketing and CRM platforms, data analysis firms, customer support specialists, and others to ensure smooth operations.
As part of a business transfer: Rafex may disclose your personal information to an actual or potential buyer (and its agents and advisers) in relation to any business transfer.
To comply with laws: Rafex Beauty may disclose your personal information to law enforcement, government agencies, courts, or other third parties where we believe disclosure is necessary.
With your consent: We may share your information with others when you provide consent to the disclosure.

What Are My Data Protection Rights?

Depending on where you live and subject to applicable data protection law, you may have the following rights:

The right to request access to personal information that we collect, use, disclose, and sell.
The right to change and/or correct inaccurate personal information.
The right to request that we delete your personal information.
The right to block or suppress the processing of your personal information.
The right to object to our processing of your personal information (including any processing for direct marketing purposes).
The right to request portability of your personal information.
The right to withdraw your consent if applicable.

You may exercise these rights by contacting us through the methods outlined in the Contact Us section. We will respond to all requests in compliance with applicable data protection laws.

How Do I Stop Receiving Marketing Communications?

If at any time you decide that you no longer wish to receive marketing communications from us, you may opt out by clicking on the relevant ‘unsubscribe’ link in the email you receive, or by contacting us using the contact details in section here.

For How Long Does Rafex Keep My Information?

We will retain your personal information as long as needed for legitimate business purposes, such as providing access to Rafex Beauty Sites, fulfilling purchases, or meeting legal, tax, or accounting obligations. Once no longer needed, we will delete or anonymize your information.

Does Rafex Transfer My Information to Other Countries?

As an international entity, we may need to transfer and process your personal information across borders, including to countries outside the European Economic Area (EEA) and the UK.

Is My Information Secure?

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, use, and disclosure. However, no electronic transmission of information can be entirely secure.

What if I Access a Website Through a Rafex Beauty Site?

The Rafex Beauty Sites may contain links to and from other third-party websites and services that are not controlled and operated by us. Your use of these Third-Party Sites is at your own risk, and we encourage you to read the privacy notice and terms of use of each Third-Party Site to which you link.

How Old Do I Have to Be to Use the Rafex Beauty Sites?

You must be aged 16 or over to use the Rafex Beauty Sites and other digital offerings. We do not solicit or knowingly collect personal information from children aged 16 and under.

What Data Does Rafex Beauty Collect if I Visit a Rafex Beauty Location?

Rafex Beauty operates offices, warehouses, factories, salons, and stores. When visiting a Rafex Beauty Location, we may collect your personal information for visitor information, CCTV footage, guest Wi-Fi use, and access control systems for safety and security purposes.

Does This Notice Ever Change?

We may update or modify this Notice from time to time in response to changing legal, technical, or business developments. The most recent version of this Notice will appear at the top of the page.

How Do I Contact Rafex?

If you have any questions regarding our privacy practices or how we handle your personal information, please contact our Data Protection Team by submitting your question via the Contact Us form on the Rafex Beauty website.