{"product_id":"innovation-evo-permanent-hair-color-irise-21","title":"Innovation Evo Permanent Hair Color – IRISE(\/21)","description":"\u003cp\u003e\u003cstrong\u003eINNOVATIONEVO\u003c\/strong\u003e is BBCOS's permanent, low-ammonia oxidative hair color built on a \"3 Actions\" formula that colors, nourishes and hydrates hair in one step, with full white-hair coverage. Linseed and argan oil actives penetrate the hair during processing for healthier, more vibrant, longer-lasting color.\u003c\/p\u003e\u003cp\u003eThis is the \u003cstrong\u003eIrisé (\/21)\u003c\/strong\u003e family — a pearlescent, iridescent ash-blonde reflect for a soft, luminous cool blonde.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Mix INNOVATIONEVO Hair Color Cream with INNOVATIONEVO Oxigen Developer at a 1:1.5 ratio (e.g. 100g color + 150g Oxigen) and process 30–35 minutes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShades in this collection:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e8\/21 – Light Irisé Ash Blonde\u003c\/li\u003e\n\u003cli\u003e9\/21 – Very Light Irisé Ash Blonde\u003c\/li\u003e\n\u003cli\u003e10\/21 – Extra Light Irisé Ash Blonde\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBCOS","offers":[{"title":"8\/21 Light Irisé Ash Blonde","offer_id":42798050148437,"sku":"8\/21E","price":13.99,"currency_code":"USD","in_stock":true},{"title":"9\/21 Very Light Irisé Ash Blonde","offer_id":42798050181205,"sku":"9\/21E","price":13.99,"currency_code":"USD","in_stock":true},{"title":"10\/21 Extra Light Irisé Ash Blonde","offer_id":42798050213973,"sku":"10\/21E","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0632\/1107\/7717\/files\/BBCOS-InnovationEvo-Irise_1800x1800_2f112b58-d9fb-4f89-af1b-33604f18d121.webp?v=1785833748","url":"https:\/\/rafexbeauty.com\/products\/innovation-evo-permanent-hair-color-irise-21","provider":"Rafex Beauty Shop","version":"1.0","type":"link"}