{"product_id":"innovation-evo-permanent-hair-color-hazel-72","title":"Innovation Evo Permanent Hair Color – Hazel (\/72)","description":"\u003cp\u003e\u003cstrong\u003eINNOVATIONEVO\u003c\/strong\u003e is BBCOS's permanent, low-ammonia oxidative hair color built on a \"3 Actions\" formula that colors, nourishes and hydrates hair in one step, with full white-hair coverage. Linseed and argan oil actives penetrate the hair during processing for healthier, more vibrant, longer-lasting color.\u003c\/p\u003e\u003cp\u003eThis is the \u003cstrong\u003eHazel (\/72)\u003c\/strong\u003e family — a warm, earthy nut-brown reflect that sits between beige and gold for a soft, natural-looking finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Mix INNOVATIONEVO Hair Color Cream with INNOVATIONEVO Oxigen Developer at a 1:1.5 ratio (e.g. 100g color + 150g Oxigen) and process 30–35 minutes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShades in this collection:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e7\/72 – Hazel Blonde\u003c\/li\u003e\n\u003cli\u003e8\/72 – Hazel Light Blonde\u003c\/li\u003e\n\u003cli\u003e9\/72 – Hazel Very Light Blonde\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBCOS","offers":[{"title":"7\/72 Hazel Blonde","offer_id":42798045298773,"sku":"7\/72E","price":13.99,"currency_code":"USD","in_stock":true},{"title":"8\/72 Hazel Light Blonde","offer_id":42798045331541,"sku":"8\/72E","price":13.99,"currency_code":"USD","in_stock":true},{"title":"9\/72 Hazel Very Light Blonde","offer_id":42798045364309,"sku":"9\/72E","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0632\/1107\/7717\/files\/Hazel_1800x1800_2c193fdd-fd7e-4152-a02c-007f8513b703.webp?v=1785749254","url":"https:\/\/rafexbeauty.com\/products\/innovation-evo-permanent-hair-color-hazel-72","provider":"Rafex Beauty Shop","version":"1.0","type":"link"}